Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 44 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 31 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 32 other countries.

2 Adtegrity is leading in Russia, Brazil, Indonesia, India and 8 other countries.