In terms of market share, Adtegrity is clearly lagging behind, losing to freeXmedia in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Video Games, Soccer and 16 other categories.
Adtegrity is leading in most countries, including United States, Canada, Brazil, India and 24 other countries.
freeXmedia is leading in Germany and Ukraine.