In terms of market share, Adtegrity is clearly lagging behind, losing to freeXmedia in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 49 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Video Games, Soccer and 20 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, United Kingdom and 20 other countries.
freeXmedia is leading in Germany, Austria, Denmark and Czech Republic.