Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 48 other categories.

2 Adtegrity is leading in Music & Audio, Real Estate, Computer & Electronics, Adult and 25 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 26 other countries.

2 Adtegrity is leading in United States, Canada, South Africa, Indonesia and 8 other countries.