In terms of market share, Adtegrity is clearly lagging behind, losing to Halogen Network in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 56 other categories.
Halogen Network is leading in Travel, Clothing, Cooking & Recipes and Food & Drink.
Adtegrity is leading in most countries, including United States, Russia, India, France and 19 other countries.
Halogen Network is leading in Norway.