In terms of market share, Adtegrity is clearly lagging behind, losing to Halogen Network in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 58 other categories.
Halogen Network is leading in Travel, Cooking & Recipes, Food & Drink and Clothing.
Adtegrity is leading in most countries, including United States, Germany, India, Brazil and 18 other countries.
Halogen Network is leading in Switzerland and Spain.