Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 147 other categories.

2 Adtegrity is leading in Baseball, Programming, Metals & Mining, Chemicals and one other category.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 92 other countries.

2 Adtegrity is leading in United Arab Emirates, Hong Kong, Micronesia, Albania and one other country.