Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 143 other categories.

2 Adtegrity is leading in Real Estate, Software, Baseball, Visual Arts & Design and 6 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 87 other countries.

2 Adtegrity is leading in Hong Kong, Micronesia, Nicaragua, Oman and one other country.