Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 125 other categories.

2 Adtegrity is leading in Real Estate, Software, Photography, Visual Arts & Design and 10 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 66 other countries.

2 Adtegrity is leading in Indonesia, Libya, Morocco, Saudi Arabia and 4 other countries.