Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 87 other categories.

2 Adtegrity is leading in People & Society, Real Estate, Adult, Computer & Electronics and 12 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 49 other countries.

2 Adtegrity is leading in United States, India, Israel, Tanzania and 10 other countries.