In terms of market share, Adtegrity is clearly lagging behind, losing to InfluAds in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.
InfluAds is leading in Internet & Telecom, Computer & Electronics, Marketing & Advertising, Career & Education and 16 other categories.
Adtegrity is leading in most countries, including United States, Russia, Indonesia, Brazil and 13 other countries.
InfluAds is leading in United Kingdom, Spain, Ukraine, Uruguay and 7 other countries.