In terms of market share, Adtegrity is clearly lagging behind, losing to InfluAds in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 44 other categories.
InfluAds is leading in Internet & Telecom, Computer & Electronics, Marketing & Advertising, Career & Education and 17 other categories.
InfluAds is leading in most countries, including Spain, United Kingdom, India, Germany and 12 other countries.
Adtegrity is leading in United States, Russia, Poland, Hungary and 5 other countries.