In terms of market share, Adtegrity is clearly lagging behind, losing to InfluAds in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
InfluAds is leading in Internet & Telecom, Computer & Electronics, Marketing & Advertising, Programming and 16 other categories.
Adtegrity is leading in most countries, including United States, Germany, Russia, Brazil and 10 other countries.
InfluAds is leading in Spain, United Kingdom, India, Turkey and 7 other countries.