In terms of market share, Adtegrity is clearly lagging behind, losing to InterMundo Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
InterMundo Media is leading in Shopping, Telecommunications, Home & Garden, Health and 7 other categories.
Adtegrity is leading in most countries, including United States, India, Great Britain, France and 45 other countries.
InterMundo Media is leading in Montenegro.