In terms of market share, Adtegrity is clearly lagging behind, losing to InterMundo Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.
InterMundo Media is leading in Shopping, Telecommunications, Consumer Electronics, Home & Garden and 7 other categories.
Adtegrity is leading in most countries, including United States, Germany, India, Nigeria and 18 other countries.
InterMundo Media is leading in Mexico.