In terms of market share, Adtegrity is clearly lagging behind, losing to Kelkoo in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.
Kelkoo hasn't got a lead over Adtegrity in any websites category.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 19 other countries.
Kelkoo is leading in Poland and Norway.