In terms of market share, Adtegrity is clearly lagging behind, losing to Kelkoo in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 55 other categories.
Kelkoo hasn't got a lead over Adtegrity in any websites category.
Adtegrity is leading in most countries, including United States, Turkey, Russia, Australia and 16 other countries.
Kelkoo is leading in Austria.