Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Games, Home & Garden and 42 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, Adult and 35 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Ukraine and 40 other countries.

2 Adtegrity is leading in Russia, Brazil, Spain, Indonesia and 11 other countries.