Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 45 other categories.

2 Adtegrity is leading in Arts & Entertainment, People & Society, Music & Audio, Real Estate and 33 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 77 other countries.

2 Adtegrity is leading in Turkey, Russia, Saudi Arabia, France and 4 other countries.