In terms of market share, Adtegrity is clearly lagging behind, losing to Mindset Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 60 other categories.
Mindset Media is leading in Science, Investing, Engineering & Technology and Social Sciences.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 15 other countries.
Mindset Media is leading in Mexico, Ukraine and Greece.