Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 158 other categories.

2 Adtegrity is leading in Humor, Baseball, Online, Gay, Lesbian and & Bisexual.

Geography

1 Neodata is leading in most countries, including Italy, United States, France, Germany and 46 other countries.

2 Adtegrity is leading in Indonesia, Turkey, Taiwan, Kenya and 5 other countries.