Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 159 other categories.

2 Adtegrity is leading in Baseball, Chemicals, Industrial Goods & Services, Metals & Mining and one other category.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 78 other countries.

2 Adtegrity is leading in India, Indonesia, Sri Lanka, Guatemala and 5 other countries.