In terms of market share, Adtegrity is clearly lagging behind, losing to Newtention in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
Newtention is leading in Travel, Clothing, Tourism, Agriculture & Forestry and 7 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Indonesia and 14 other countries.
Newtention is leading in Germany, France, Netherlands, Russia and 5 other countries.