Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Newtention in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.

2 Newtention is leading in Travel, Agriculture & Forestry, Clothing, Tourism and 5 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 11 other countries.

2 Newtention is leading in Germany, Italy, Russia, Taiwan and 2 other countries.