In terms of market share, Adtegrity is clearly lagging behind, losing to Newtention in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.
Newtention is leading in Travel, Clothing, Tourism, Agriculture & Forestry and 3 other categories.
Adtegrity is leading in most countries, including United States, Turkey, Australia, Saudi Arabia and 17 other countries.
Newtention is leading in Germany, France, Italy, Japan and 6 other countries.