In terms of market share, Adtegrity is clearly lagging behind, losing to Newtention in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
Newtention is leading in Travel, Agriculture & Forestry, Tourism, Clothing and 5 other categories.
Adtegrity is leading in most countries, including United States, Russia, France, Hungary and 9 other countries.
Newtention is leading in Germany, Italy, Thailand, Belgium and 6 other countries.