In terms of market share, Adtegrity is clearly lagging behind, losing to Newtention in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.
Newtention is leading in Travel, Tourism, Clothing, Agriculture & Forestry and 5 other categories.
Adtegrity is leading in most countries, including United States, India, France, United Kingdom and 39 other countries.
Newtention is leading in Germany, Austria, Timor-leste, Denmark and 2 other countries.