In terms of market share, Adtegrity is clearly lagging behind, losing to OptiFuze in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
OptiFuze is leading in Health, Coupons, Newspapers and Fitness.
Adtegrity is leading in most countries, including United States, India, France, United Kingdom and 43 other countries.
OptiFuze is leading in Georgia.