In terms of market share, Adtegrity is clearly lagging behind, losing to OptiFuze in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
OptiFuze is leading in Health, Fitness, Nutrition, Newspapers and one other category.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, Poland and 9 other countries.
OptiFuze is leading in Germany and Spain.