In terms of market share, Adtegrity is clearly lagging behind, losing to OptiFuze in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 54 other categories.
OptiFuze is leading in Health, Coupons, Fitness and Newspapers.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 20 other countries.
OptiFuze is leading in Poland.