In terms of market share, Adtegrity is clearly lagging behind, losing to OptiFuze in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 52 other categories.
OptiFuze is leading in Health, Newspapers, Coupons and Fitness.
Adtegrity is leading in most countries, including United States, India, Brazil, Venezuela and 17 other countries.
OptiFuze is leading in Iraq, Pakistan, Switzerland and United Kingdom.