Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.

2 Optimatic is leading in Games, TV & Video, Home & Garden, Gardening and 3 other categories.


1 Adtegrity is leading in most countries, including Turkey, Russia, Australia, Saudi Arabia and 18 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 7 other countries.