Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 43 other categories.

2 Optimatic is leading in Games, TV & Video, Home & Garden, Autos & Vehicles and 7 other categories.

Geography

1 Adtegrity is leading in most countries, including India, United Kingdom, Brazil, Egypt and 18 other countries.

2 Optimatic is leading in United States, Israel, Poland, Canada and 5 other countries.