Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.

2 Optimatic is leading in Games, Online, Technology News, Health and 19 other categories.

Geography

1 Adtegrity is leading in most countries, including Germany, Nigeria, Switzerland, Brazil and 13 other countries.

2 Optimatic is leading in United States, Algeria, China, Japan and 11 other countries.