Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.

2 Optimatic is leading in Games, Marketing & Advertising, Online, Technology News and 22 other categories.

Geography

1 Adtegrity is leading in most countries, including India, Great Britain, France, Brazil and 36 other countries.

2 Optimatic is leading in United States, Israel, Venezuela, Netherlands and 11 other countries.