Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.

2 Optimatic is leading in Games, News & Media, Technology News, Finance and 18 other categories.

Geography

1 Optimatic is leading in most countries, including Algeria, Ukraine, Paraguay, Peru and 20 other countries.

2 Adtegrity is leading in United States, India, Indonesia, Viet Nam and 10 other countries.