Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 43 other categories.

2 Optimatic is leading in Games, Fashion & Modeling, TV & Video, Food & Drink and 12 other categories.

Geography

1 Adtegrity is leading in most countries, including Germany, Brazil, Indonesia, Russia and 16 other countries.

2 Optimatic is leading in United States, Canada, Israel, Algeria and 5 other countries.