Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 44 other categories.

2 Optimatic is leading in Games, News & Media, Online, Video Games and 16 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Peru, Canada, United Kingdom and 21 other countries.

2 Adtegrity is leading in Germany, South Africa, Brazil, Taiwan and 7 other countries.