Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 110 other categories.

2 Adtegrity is leading in Adult, Online, Baseball, Web Hosting and 2 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Turkey and 57 other countries.

2 Adtegrity is leading in Singapore, Philippines, Nicaragua and Nepal.