Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 55 other categories.

2 Adtegrity is leading in People & Society, Music & Audio, Real Estate, Computer & Electronics and 24 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 30 other countries.

2 Adtegrity is leading in India, South Africa, Brazil, Israel and 5 other countries.