In terms of market share, Adtegrity is clearly lagging behind, losing to RetailMaven in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 59 other categories.
RetailMaven hasn't got a lead over Adtegrity in any websites category.
Adtegrity is leading in most countries, including United States, Russia, India, France and 17 other countries.
RetailMaven is leading in Australia, Canada and Sweden.