Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 60 other categories.

2 Adtegrity is leading in Real Estate, Adult, Celebrities & Entertainment News, Photography and 14 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, India, Indonesia, Brazil and 15 other countries.

2 SmartContext is leading in Poland, Russia, Ukraine, Germany and 11 other countries.