Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 62 other categories.

2 Adtegrity is leading in Real Estate, Adult, Celebrities & Entertainment News, Online and 13 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, Great Britain, Germany, Netherlands and 36 other countries.

2 Adtegrity is leading in United States, India, Hong Kong, Turkey and 14 other countries.