Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 188 other categories.

2 Adtegrity is leading in Baseball.

Geography

1 Smowtion is leading in most countries, including Mexico, India, Argentina, Spain and 123 other countries.

2 Adtegrity is leading in Fiji.