In terms of market share, Adtegrity is clearly lagging behind, losing to TapIt! in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
TapIt! is leading in Shopping, Career & Education, Jobs & Employment, Clothing and 24 other categories.
Adtegrity is leading in most countries, including Canada, Germany, South Africa, Brazil and 16 other countries.
TapIt! is leading in United States, United Kingdom, Spain, Turks Islands and 12 other countries.