In terms of market share, Adtegrity is clearly lagging behind, losing to TapIt! in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 34 other categories.
TapIt! is leading in Internet & Telecom, Shopping, Career & Education, Jobs & Employment and 26 other categories.
Adtegrity is leading in most countries, including India, France, United Kingdom, Brazil and 39 other countries.
TapIt! is leading in United States, Tuvalu, Macedonia, Honduras and 8 other countries.