In terms of market share, Adtegrity is clearly lagging behind, losing to TapIt! in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.
TapIt! is leading in Shopping, Career & Education, Jobs & Employment, Clothing and 25 other categories.
Adtegrity is leading in most countries, including Russia, India, Spain, Indonesia and 17 other countries.
TapIt! is leading in United States, United Kingdom, Germany, Canada and 8 other countries.