Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 63 other categories.

2 Adtegrity is leading in Real Estate, Celebrities & Entertainment News, Movies, Telecommunications and 15 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 45 other countries.

2 Adtegrity is leading in Saudi Arabia, Egypt, United Arab Emirates, Senegal and 4 other countries.