Market Share by Top Websites

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 61 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Adtegrity is leading in most countries, including United States, Russia, India, United Kingdom and 23 other countries.

2 Unicast hasn't got a lead over Adtegrity in any country.