In terms of market share, Adtegrity is clearly lagging behind, losing to Unicast in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 57 other categories.
Unicast is leading in Performing Arts.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, Poland and 9 other countries.
Unicast hasn't got a lead over Adtegrity in any country.