In terms of market share, Adtegrity is clearly lagging behind, losing to Visible Measures in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 61 other categories.
Visible Measures hasn't got a lead over Adtegrity in any websites category.
Adtegrity is leading in most countries, including United States, Russia, India, United Kingdom and 23 other countries.
Visible Measures is leading in Kenya.