In terms of market share, Adtegrity is clearly lagging behind, losing to WebTrends Ads in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 51 other categories.
WebTrends Ads is leading in Law & Government, Law, Religion & Spirituality, Transportation & Logistics and 6 other categories.
Adtegrity is leading in most countries, including United States, France, India, Russia and 13 other countries.
WebTrends Ads is leading in Australia, Japan, Costa Rica, Germany and 7 other countries.