In terms of market share, Adtegrity is clearly lagging behind, losing to WebTrends Ads in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 47 other categories.
WebTrends Ads is leading in Law & Government, Law, Religion & Spirituality, Transportation & Logistics and 8 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 16 other countries.
WebTrends Ads is leading in Canada, Australia, Guatemala, Argentina and 13 other countries.