In terms of market share, Adtegrity is clearly lagging behind, losing to WebTrends Ads in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 48 other categories.
WebTrends Ads is leading in Law, Law & Government, Religion & Spirituality, Health and 6 other categories.
Adtegrity is leading in most countries, including United States, India, France, United Kingdom and 42 other countries.
WebTrends Ads is leading in Indonesia, El Salvador, Costa Rica, Tunisia and 9 other countries.