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Adthink is leading in The Entire Web.
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Rakuten LinkShare Publishers is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Adthink has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Science & Education, Community & Society and 14 other categories.
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Rakuten LinkShare Publishers is leading in Computers Electronics & Technology, Lifestyle, E-commerce & Shopping, Travel & Tourism and 2 other categories.
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Rakuten LinkShare Publishers is leading in most countries, including United States, Japan, United Kingdom, India and 121 other countries.
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Adthink is leading in France, Italy, Belgium, Netherlands and 25 other countries.