AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 61 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 12 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 25 other countries.
AdTiger is leading in Germany, Austria, Switzerland, France and 14 other countries.