AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 58 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 12 other categories.
Kitara Media is leading in most countries, including United States, Brazil, Russia, India and 23 other countries.
AdTiger is leading in Germany, Austria, Switzerland, France and 12 other countries.