AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 58 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 11 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 15 other countries.
AdTiger is leading in Germany, Austria, Albania, Switzerland and 13 other countries.