AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 70 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, TV & Video and 18 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 17 other countries.
AdTiger is leading in Germany, Austria, Switzerland, Albania and 14 other countries.