AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 69 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 20 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, United Kingdom and 37 other countries.
AdTiger is leading in Germany, Austria, Switzerland, France and 24 other countries.