AdTiger is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 60 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 15 other categories.
AdTiger is leading in most countries, including Germany, Austria, Spain, France and 15 other countries.
Kitara Media is leading in United States, Canada, India, Argentina and 14 other countries.