AdTiger is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 73 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, TV & Video and 18 other categories.
AdTiger is leading in most countries, including Germany, Austria, Switzerland, Albania and 17 other countries.
Kitara Media is leading in United States, Canada, Egypt, Japan and 14 other countries.