AdTiger is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
AdTiger is leading in Arts & Entertainment, News & Media, People & Society, Marketing & Advertising and 45 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, India and 21 other countries.
AdTiger is leading in Germany, Austria, Albania, Switzerland and 11 other countries.