AdTiger is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
AdTiger is leading in Arts & Entertainment, People & Society, News & Media, Marketing & Advertising and 46 other categories.
AdTiger is leading in most countries, including Germany, Austria, Switzerland, Spain and 29 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 22 other countries.