AdTiger is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 72 other categories.
AdTiger is leading in Arts & Entertainment, News & Media, People & Society, Marketing & Advertising and 48 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Australia and 25 other countries.
AdTiger is leading in Germany, Austria, Albania, France and 17 other countries.