AdTiger is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 63 other categories.
AdTiger is leading in Arts & Entertainment, People & Society, Marketing & Advertising, News & Media and 40 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 19 other countries.
AdTiger is leading in Germany, Austria, Switzerland, Albania and 10 other countries.