AdTiger is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 67 other categories.
AdTiger is leading in Arts & Entertainment, People & Society, Marketing & Advertising, News & Media and 39 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 34 other countries.
AdTiger is leading in Germany, Austria, Spain, Poland and 12 other countries.