AdTiger is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.
AdTiger is leading in Arts & Entertainment, People & Society, Marketing & Advertising, News & Media and 39 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 26 other countries.
AdTiger is leading in Germany, Austria, Switzerland, Albania and 13 other countries.