Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Despite its recent growth, AdTiger is still behind Sanoma in all market share segments.

Websites Categories

1 AdTiger has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, Health and 55 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Shopping, Sports and 32 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 20 other countries.

2 AdTiger is leading in Germany, Austria, Albania, Switzerland and 16 other countries.