Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdTiger has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, Health and 63 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Shopping, Music & Audio and 38 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 34 other countries.

2 AdTiger is leading in Germany, Austria, Albania, Switzerland and 11 other countries.