Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Autos & Vehicles, Car Buying and 98 other categories.

2 AdTotal is leading in Telecommunications, Online Marketing, Education, Consumer Electronics and one other category.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, United Kingdom and 47 other countries.

2 AdTotal is leading in Poland and Switzerland.