Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.

2 Advantage Media is leading in Travel, Gambling, Poker, Government and one other category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.

2 Advantage Media hasn't got a lead over Open AdExchange in any country.