Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.

2 Advantage Media is leading in Travel, Gambling, Poker, Government and one other category.


1 Open AdExchange is leading in most countries, including Denmark, Sweden, United States, Ukraine and 5 other countries.

2 Advantage Media is leading in Argentina and Germany.