Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Advantage Media is leading in Travel, Gambling, Poker and Government.


1 Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and one other country.

2 Advantage Media hasn't got a lead over Open AdExchange in any country.