Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.

2 Advantage Media is leading in Travel, Gambling, Poker and Government.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Australia and United Kingdom.

2 Advantage Media is leading in China.