Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Gambling, Business & Industry, Sports and 6 other categories.

2 Unicast is leading in Arts & Entertainment, People & Society, Performing Arts and News & Media.


1 Advantage Media is leading in most countries, including Denmark, United Kingdom and Norway.

2 Unicast is leading in United States.