Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Sports, Business & Industry, Gambling and 5 other categories.

2 Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.

Geography

1 Advantage Media is leading in most countries, including Denmark and Finland.

2 Unicast hasn't got a lead over Advantage Media in any country.