Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Sports, Gambling, Business & Industry and 5 other categories.

2 Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.

Geography

1 Unicast is leading in most countries, including Brazil, India and United Kingdom.

2 Advantage Media is leading in Denmark and Norway.