Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 131 other categories.

2 Adverline is leading in Travel, Tourism, Clothing, Home Improvement and 15 other categories.


1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 105 other countries.

2 Adverline is leading in France, Senegal, Cameroon, Guinea-Bissau and 5 other countries.