Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Shopping and 155 other categories.

2 Adverline is leading in Tourism, Home & Garden, Home Improvement, Motorcycles and 7 other categories.


1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 162 other countries.

2 Adverline is leading in France, Algeria, Senegal, Guinea-Bissau and one other country.