Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 118 other categories.

2 Adverline is leading in Travel, Tourism, Home & Garden, Transportation & Logistics and 11 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 70 other countries.

2 Adverline is leading in France, Morocco, Timor-leste, Mali and 6 other countries.