Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 116 other categories.

2 Adverline is leading in Tourism, Software, Home & Garden, Equestrian and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 61 other countries.

2 Adverline is leading in France, Ukraine, Thailand, Tunisia and 11 other countries.