Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 137 other categories.

2 Adverline is leading in Tourism, Home & Garden, Motorcycles, Home Improvement and 14 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 77 other countries.

2 Adverline is leading in France, Thailand, Portugal, Morocco and 10 other countries.