Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 102 other categories.

2 Adverline is leading in Travel, Tourism, Transportation & Logistics, Home Improvement and 17 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 78 other countries.

2 Adverline is leading in France, Cameroon, Luxembourg, Morocco and 11 other countries.