Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 68 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 27 other categories.

Geography

1 Adverline is leading in most countries, including France, Germany, Italy, Portugal and 24 other countries.

2 Kitara Media is leading in United States, Canada, India, Malaysia and 9 other countries.