Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, People & Society and 85 other categories.

2 Merchenta is leading in Consumer Electronics, Products & Shopping, Financial Management, Publications and one other category.


1 Adverline is leading in most countries, including France, Italy, Thailand, Portugal and 27 other countries.

2 Merchenta is leading in United Kingdom, United States, Malaysia and Australia.