Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 59 other categories.

2 Mobile Theory hasn't got a lead over Adverline in any websites category.


1 Adverline is leading in most countries, including France, Germany, Portugal, Belgium and 20 other countries.

2 Mobile Theory is leading in United States, Ukraine, Australia and Hungary.