Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 86 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Computer Hardware, Energy and 5 other categories.

Geography

1 Adverline is leading in most countries, including France, Ukraine, United States, Thailand and 35 other countries.

2 Open AdExchange is leading in Denmark and Sweden.