Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 81 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Consumer Electronics, Auctions and 4 other categories.

Geography

1 Adverline is leading in most countries, including France, Thailand, United States, Russia and 27 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.