Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Autos & Vehicles and 57 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Law & Government, Newspapers, Transportation & Logistics and 6 other categories.

Geography

1 Adverline is leading in most countries, including France, United States, Algeria, Morocco and 21 other countries.

2 Open AdExchange is leading in Denmark, Australia and Sweden.