Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Business & Industry, Tourism and 81 other categories.

2 Open AdExchange is leading in Newspapers, Astronomy, File Sharing, Computer Hardware and 3 other categories.

Geography

1 Adverline is leading in most countries, including France, United States, Germany, Thailand and 31 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Malta, Greenland and one other country.