Adverline is leading in Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 40 other categories.
Adverline is leading in Travel, Tourism, Arts & Entertainment, Shopping and 39 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 21 other countries.
Adverline is leading in France, Germany, Belgium, Portugal and 14 other countries.