Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including People & Society, Sports, News & Media, Soccer and 63 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 22 other categories.


1 ContentClick is leading in most countries, including United Kingdom, United States, Russia, Ireland and 26 other countries.

2 Adversal is leading in India, Indonesia, Pakistan, Iraq and 9 other countries.