Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 34 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Business & Industry and 22 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, Belgium, United Kingdom and 15 other countries.

2 Adversal is leading in India, Indonesia, Japan, Russia and 13 other countries.