Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 35 other categories.

2 Conviva is leading in People & Society, TV & Video, News & Media, Business & Industry and 24 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Russia and 22 other countries.

2 Adversal is leading in India, Indonesia, Japan, Viet Nam and 11 other countries.