Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 54 other categories.

2 Adversal is leading in Internet & Telecom, Arts & Entertainment, Adult, News & Media and 9 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, France, Russia and 36 other countries.

2 Adversal is leading in India, Indonesia, Singapore, Switzerland and 6 other countries.