In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Adult, People & Society and 16 other categories.
Merchenta is leading in Shopping, Clothing, Publications, Autos & Vehicles and 7 other categories.
Adversal is leading in most countries, including Russia, India, Turkey, Poland and 15 other countries.
Merchenta is leading in United Kingdom, France, Italy, Malaysia and one other country.