In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 53 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Consumer Electronics and 6 other categories.
Adversal is leading in most countries, including India, United States, Russia, Turkey and 16 other countries.
Merchenta is leading in United Kingdom, France, Ireland and Italy.