In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Computer & Electronics and 14 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 5 other categories.
Adversal is leading in most countries, including United States, India, Ukraine, Russia and 17 other countries.
Merchenta is leading in United Kingdom, Italy and Australia.