In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 53 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Financial Management and 6 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 22 other countries.
Merchenta is leading in United Kingdom, France, Australia, Ireland and 2 other countries.