In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 53 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Consumer Electronics and 5 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Japan and 18 other countries.
Merchenta is leading in United Kingdom, China, France and Ireland.