Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 53 other categories.

2 Merchenta is leading in Shopping, Clothing, Home & Garden, Children and 5 other categories.

Geography

1 Adversal is leading in most countries, including India, Indonesia, Japan, Russia and 20 other countries.

2 Merchenta is leading in United Kingdom, Philippines, Malaysia, Australia and 7 other countries.