Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 54 other categories.

2 Adversal is leading in Internet & Telecom, Adult, Computer & Electronics, Video Games and 8 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, France, Brazil and 27 other countries.

2 Adversal is leading in Croatia, Turkey, Romania, Pakistan and 7 other countries.