In terms of market share, Adversal is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 51 other categories.
Adversal is leading in Internet & Telecom, Adult, Animation & Comics, TV & Video and 4 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Germany and 29 other countries.
Adversal is leading in China, Belarus, Latvia, Lithuania and 8 other countries.