Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 81 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, TV & Video and 15 other categories.


1 MSN Ads is leading in most countries, including United States, Brazil, Canada, Thailand and 31 other countries.

2 Adversal is leading in India, Indonesia, Japan, Bulgaria and 8 other countries.