Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 35 other categories.

2 SmartContext is leading in Business & Industry, Food & Drink, Chats & Forums, Cooking & Recipes and 34 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 11 other countries.

2 Adversal is leading in India, United States, Brazil, Turkey and 10 other countries.