Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 55 other categories.

2 Adversal is leading in Internet & Telecom, Games, TV & Video, Computer & Electronics and 29 other categories.

Geography

1 Adversal is leading in most countries, including United States, India, Japan, Indonesia and 16 other countries.

2 SmartContext is leading in Poland, Russia, Ukraine, Germany and 12 other countries.