Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 43 other categories.

2 Adversal is leading in TV & Video, Universities & Colleges, Magazines & E-Zines and Online Marketing.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, United States and 16 other countries.

2 Adversal is leading in Russia, India, Japan, Indonesia and 7 other countries.