Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 35 other categories.

2 SmartContext is leading in Business & Industry, Chats & Forums, Shopping, Food & Drink and 32 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 15 other countries.

2 Adversal is leading in India, United States, Indonesia, Pakistan and 13 other countries.