Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 48 other categories.

2 Adversal is leading in TV & Video, Adult, Universities & Colleges, File Sharing and 2 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 19 other countries.

2 Adversal is leading in India, Indonesia, Croatia, Brazil and 11 other countries.