In terms of market share, Adversal is clearly lagging behind, losing to Visible Measures in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 58 other categories.
Visible Measures hasn't got a lead over Adversal in any websites category.
Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 23 other countries.
Visible Measures is leading in Sweden.