In terms of market share, Adversal is clearly lagging behind, losing to Visible Measures in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Adult, News & Media and 17 other categories.
Visible Measures hasn't got a lead over Adversal in any websites category.
Adversal is leading in most countries, including India, United Kingdom, Indonesia, United States and 18 other countries.
Visible Measures is leading in Italy and South Africa.