In terms of market share, Adversal is clearly lagging behind, losing to Visible Measures in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 58 other categories.
Visible Measures hasn't got a lead over Adversal in any websites category.
Adversal is leading in most countries, including India, United States, Russia, Germany and 17 other countries.
Visible Measures is leading in Colombia and Brazil.