In terms of market share, Adversal is clearly lagging behind, losing to Visible Measures in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Adult and 16 other categories.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Adversal is leading in most countries, including United States, India, Indonesia, United Kingdom and 19 other countries.
Visible Measures is leading in Brazil.