In terms of market share, Adversal is clearly lagging behind, losing to Visible Measures in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 51 other categories.
Visible Measures is leading in Marketing & Advertising.
Adversal is leading in most countries, including India, United States, United Kingdom, Indonesia and 21 other countries.
Visible Measures is leading in Romania.