In terms of market share, Adversal is clearly lagging behind, losing to WebTrends Ads in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Internet & Telecom, News & Media and 13 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Computer Hardware, Marketing & Advertising and 7 other categories.
Adversal is leading in most countries, including India, United States, Croatia, Russia and 16 other countries.
WebTrends Ads is leading in Australia, Canada, Bolivia, Peru and one other country.