In terms of market share, Adversal is clearly lagging behind, losing to WebTrends Ads in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 44 other categories.
WebTrends Ads is leading in Business & Industry, Religion & Spirituality, Law, Law & Government and 11 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, China, Switzerland and 16 other countries.
Adversal is leading in India, United Kingdom, Indonesia, Pakistan and 14 other countries.