Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, People & Society, Internet & Telecom and 65 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Business & Industry and 46 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Montenegro, Canada, Belgium and 38 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 31 other countries.