Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Tourism and 45 other categories.

2 Advert Stream is leading in Arts & Entertainment, Games, Online, Internet & Telecom and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 36 other countries.

2 Advert Stream is leading in France, Switzerland, Algeria, Tunisia and 20 other countries.