Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Online, Internet & Telecom and 41 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Business & Industry and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 41 other countries.

2 Advert Stream is leading in France, Morocco, Madagascar, Tunisia and 13 other countries.