Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, People & Society, Internet & Telecom and 82 other categories.

2 GroupM Server is leading in Autos & Vehicles, Web Hosting, Health, Marketing & Advertising and 23 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Algeria, Belgium, Switzerland and 28 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 21 other countries.