Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Online, Internet & Telecom and 50 other categories.

2 GroupM Server is leading in Autos & Vehicles, Business & Industry, Makes & Models, Law & Government and 13 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Turkey, Belgium, Morocco and 30 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 17 other countries.